In 2022, 93% of Brazilians watched the FIFA Men' World Cup. But in June 2023, only 25% were planning to watch the FIFA Women's World Cup. Which became a self-fulfilling problem as no open TV broadcasted all the games.
But if there is something Brazilians watch is iFood's app, the biggest food app in Brazil. They spent in average 38 minutes per week browsing iFood, searching for what to eat. So we donate our audience to the FIFA Women's World Cup, by broadcasting all the matches for the first time inside a food delivery app.
But if there is something Brazilians watch is iFood's app, the biggest food app in Brazil. They spent in average 38 minutes per week browsing iFood, searching for what to eat. So we donate our audience to the FIFA Women's World Cup, by broadcasting all the matches for the first time inside a food delivery app.
AUDIENCE DELIVERY
Come for the food, stay for the footballRole: Executive Creative Director, Copywriter.
When not all nights out are out, gamers still need a way to get their cold beers in. That’s why Heineken just launched TH3 G4M1NG FR1DG3 - a custom-made PC that works inside a beer fridge. Designed to cool down both the PC hardware and the beer bottles inside, gamers can enjoy a cold Heineken while playing their favorite game.
TH3 G4M1NG FR1DG3
A custom-made PC that also is a beer fridge
Raça exists to amplify Black voices, celebrate Afro-Brazilian culture, and confront the structural racism that persists in Brazil. This purpose is not a campaign message, it’s the foundation of the brand.
Telling Carlos Palmeira’s story was a natural extension of this mission. His lived experience - being treated differently as his skin changed - gave a human face to the systemic inequality Raça seeks to expose.
Telling Carlos Palmeira’s story was a natural extension of this mission. His lived experience - being treated differently as his skin changed - gave a human face to the systemic inequality Raça seeks to expose.
SKIN
Revista Raça
Role: Executive Creative Director
Revista Raça
Role: Executive Creative Director
Imagine wanting to reach your vacation destination and getting stuck in the toll traffic. To make things worse, the temperature is almost 40 degrees hot. This is what many Brazilians face every summer. But this year, Heineken found an unexpected solution to this problem: ice-cold beer.
That's right. Heineken turned every Heineken 0.0 beer into a payment method to open road tolls across Brazil during the whole summer. All drivers had to do was show a Heineken 0.0 beer and get its barcode scanned. OOH and gas station banners in the roads promoted the project. Geolocated ads on Waze and Spotify made sure drivers knew where to buy 0.0. And influencers spread the word on the most popular social platforms.
That's right. Heineken turned every Heineken 0.0 beer into a payment method to open road tolls across Brazil during the whole summer. All drivers had to do was show a Heineken 0.0 beer and get its barcode scanned. OOH and gas station banners in the roads promoted the project. Geolocated ads on Waze and Spotify made sure drivers knew where to buy 0.0. And influencers spread the word on the most popular social platforms.
0.0 BARRIERS
Turning Heineken 0.0 into a payment method for road tolls.Role: Creative Director, Copywriter
Creative Team: Marcelo Vaz, Vinicius Biss, João Eustachio, Mauro Elton.
From 1921 to 1979, many women were legally banned from playing football in several countries across the world. Women still played football in secret and in great numbers, but the ban has meant that women’s football throughout this era was never properly recorded. And this part of history remained untold.
So, in partnership with the Football Museum, we created an empty museum inviting people to fill it with their memorabilia from that time.
A global crowd-sourcing effort gathered photos, memorabilia, and first-hand accounts of these pioneering heroes generating 6 permanent online exhibitions on Google Arts & Culture, visited by more than 1 billion people in 78 countries. But most importantly, it allowed us to fill this gap in women’s football history
So, in partnership with the Football Museum, we created an empty museum inviting people to fill it with their memorabilia from that time.
A global crowd-sourcing effort gathered photos, memorabilia, and first-hand accounts of these pioneering heroes generating 6 permanent online exhibitions on Google Arts & Culture, visited by more than 1 billion people in 78 countries. But most importantly, it allowed us to fill this gap in women’s football history
"THE
OFFSIDE
MUSEUM"
"GOOGLE ARTS & CULTURE"D&AD // Wood Pencil
Clio Sports // GrandPrix + Silver
