In 2022, the biggest energy crisis and an economic recession caused a huge rise in energy bills in Brazil, directly threatening Heineken's most important partners: the bars.
So, once again, Heineken decided to show bar owners they weren't alone. This time by delivering more than beers to them. Heineken created Beer Power, a program to redirect solar energy from Heineken's solar partner farms to bar owners, helping them to save money and face the economic crisis challenges with extra-cash.
So, once again, Heineken decided to show bar owners they weren't alone. This time by delivering more than beers to them. Heineken created Beer Power, a program to redirect solar energy from Heineken's solar partner farms to bar owners, helping them to save money and face the economic crisis challenges with extra-cash.
BEER POWER
Using Heineken solar energy to help struggling bars.Role: Creative Director
Creative Team: Eduardo Cometi, Paula Picin, Ana Carolina Miranda, Mauro Elton.
