Ford Motors Company was launching the new Focus Fastback, a car made not for ordinary drivers, but for people who really enjoy driving. But it was hard to show all the Focus’s attributes during 5 minutes test drives on the bumpy Brazilian roads.
So we created the FOCUS FASTBACK DRIVE, a Travel & Experience agency that takes consumers to drive the Focus Fastback on some of the world’s best roads: Mônaco Circuit and Atlantic Road (Norway). We also created an online experience for those who can’t embark on this journey.
So we created the FOCUS FASTBACK DRIVE, a Travel & Experience agency that takes consumers to drive the Focus Fastback on some of the world’s best roads: Mônaco Circuit and Atlantic Road (Norway). We also created an online experience for those who can’t embark on this journey.
"FASTBACK DRIVE"
"FORD FOCUS FASTBACK"FWA - Site of The Day
