São Paulo FC needed to launch its new limited-edition jersey, inspired by its fans. However, unofficial resellers often shortchanged the stock. To bypass this, we used geolocation technology to ensure that only true fans, near the team’s bus, had early access and were able to purchase the jersey.

FOLLOWERS STORE

The first e-commerce platform exclusive to fans following the team.

Role: Executive Creative Director, Copywriter
Creative Team: Gregory Kickow, Mihail Aleksandrov, Cauique Johnson, Flavio Salzer, João Eustachio, Gabriel Santos, Cicero Souza, Felipe Autran, Leone Damião.