While pubs and bars remain a cornerstone of connection, other spaces for socialising are emerging and growing rapidly.
Heineken’s latest campaign embraces this and helps break stereotypes of what constitutes a “Night Out“.
The ad was filmed and launched in Brazil, among the largest gaming markets in the world. Even though 88% of the population play video games in some form, there are still false stereotypes that gaming is, in some way, anti-social. That couldn’t be further from the truth.
Cheers to a good night out 🍻 wherever that is 🎮
Heineken’s latest campaign embraces this and helps break stereotypes of what constitutes a “Night Out“.
The ad was filmed and launched in Brazil, among the largest gaming markets in the world. Even though 88% of the population play video games in some form, there are still false stereotypes that gaming is, in some way, anti-social. That couldn’t be further from the truth.
Cheers to a good night out 🍻 wherever that is 🎮
JUST ANOTHER NIGHT OUT
Not all nights out are out.Role: Creative Director
+ Roberto Ardigo, Stefano Ardigo, Greg Kickow.