Alex Adati™
Every time an animation movie is launched, it comes with a lot of merchandising toys that aim to be a Christmas hit. But when Netflix was launching the heartful animation "Klaus" which brings a different Christmas perspective we created a different kind of toy. Instead of just promoting the movie, we made our audience promote the real Christmas spirit. So we also launched a collection of toys for children, but to assemble for other children. 

"KLAUS SOLIDARITOYS"

"NETFLIX"

Role: Copywriter / Illustrator
+ Thiago Barbieri, Cadu Bussad 
alexadati.com
São Paulo, Brazil.