Alex Adati™
If you are willing to go for the last drop of ketchup, it has to be Heinz. The campaign plays tribute to the people that go the extra mile, defy social convention and generally allow themselves to look silly, so long as they can get the last drop of Heinz Tomato Ketchup.

Built on real consumer insight and stories, The Last Drop shows Heinz fans discreetly (and indiscreetly) licking Heinz ketchup from just about everywhere.

"LAST DROP"

"Heinz"



alexadati.com
São Paulo, Brazil.