Phillipe Coutinho doesn’t like to talk about himself. He believes action speaks louder than words and throughout his career he has shown this at the highest level: Inter Milan, Liverpool, Barcelona, Bayern Munich.
So we created a campaign to show how Coutinho responds to people who doubt his capacities. First of all, we created a logo and a brand identity that uses his game to speak for himself. The letters “P” and “C” became quotation marks, which have been applied over his plays. We have also created a deconstructed typography that cannot be read. Then we launched a press conference video showing Coutinho responding to questions on the way he likes to speak: with his plays.
So we created a campaign to show how Coutinho responds to people who doubt his capacities. First of all, we created a logo and a brand identity that uses his game to speak for himself. The letters “P” and “C” became quotation marks, which have been applied over his plays. We have also created a deconstructed typography that cannot be read. Then we launched a press conference video showing Coutinho responding to questions on the way he likes to speak: with his plays.
"LET YOUR GAME
DO THE TALKING"
"NIKE"
Role: Copywriter, Designer
+ Renato Migrone, Bruno Oppido, Raphael Taira, Thiago Andrade.
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