Due to the payment system of Brazilian music festivals, fans need to charge an event card to buy beer. Because of that, they can spend over 40 minutes waiting in bar checkout lines at these festivals. This is not cool. So, as the beer behind more than 2,000 music events, Heineken made a commitment to put an end to these lines.  By moving its bar checkouts from the inside to the outside.

In partnership with the biggest Brazilian payment solution company, Heineken turned its Out-of-Homes into real bar checkouts. So fans could step into the concert ready to enjoy their favorite band with an ice-cold Heineken.

OOH BAR CHECKOUTS - HNK
Using OOH to reduce checkout bar lines in music festivals

Role: Executive Creative Director