Raça exists to amplify Black voices, celebrate Afro-Brazilian culture, and confront the structural racism that persists in Brazil. This purpose is not a campaign message, it’s the foundation of the brand.
Telling Carlos Palmeira’s story was a natural extension of this mission. His lived experience - being treated differently as his skin changed - gave a human face to the systemic inequality Raça seeks to expose.
Telling Carlos Palmeira’s story was a natural extension of this mission. His lived experience - being treated differently as his skin changed - gave a human face to the systemic inequality Raça seeks to expose.
SKIN
Revista Raça
Role: Executive Creative Director
Revista Raça
Role: Executive Creative Director
