The Mexican National Football Team had been eliminated from the last five World Cups in the quarter-final. There, this coincidence was called “Curse of the fifth match.” So during the FIFA World Cup Russia 2018, we asked the players what is the key to end this curse. The answers became posters and a music video featuring players.

"SIN FRIO"

"NIKE MEXICO"

Role: Copywriter

+ Bruno Oppido, Pedro Gabbay, Raphael Taira.