Alex Adati™
From 1921 to 1979, many women were legally banned from playing football in several countries across the world. Women still played football in secret and in great numbers, but the ban has meant that women’s football throughout this era was never properly recorded. And this part of history remained untold.

So, in partnership with the Football Museum, we created an empty museum inviting people to fill it with their memorabilia from that time.

A global crowd-sourcing effort gathered photos, memorabilia, and first-hand accounts of these pioneering heroes generating 6 permanent online exhibitions on Google Arts & Culture, visited by more than 1 billion people in 78 countries. But most importantly, it allowed us to fill this gap in women’s football history

"THE
OFFSIDE
MUSEUM"

"GOOGLE ARTS & CULTURE"


D&AD // Wood Pencil 
Clio Sports // GrandPrix + Silver

alexadati.com
São Paulo, Brazil.