Atletico Mineiro is one of Brazil’s biggest football clubs. They were about to conquer the national league after a dry spell of 50 years. More than that, they would do it a couple of rounds early. But the Brazilian Football Confederation only hands out the trophy after the final round. So, after 50 years, they would celebrate with no trophy.
Tramontina, the biggest Brazilian barbecue utensils brand, saw an opportunity there. We noticed that one of our grills was kind of a trophy. So we gave it a little twist and gifted the players during their celebration, substituting the official trophy. Atlético Mineiro, the Brazilian Champion, raising a barbecue grill as a trophy? Yeah, people went crazy!
Tramontina, the biggest Brazilian barbecue utensils brand, saw an opportunity there. We noticed that one of our grills was kind of a trophy. So we gave it a little twist and gifted the players during their celebration, substituting the official trophy. Atlético Mineiro, the Brazilian Champion, raising a barbecue grill as a trophy? Yeah, people went crazy!
"THE TROPHY GRILL"
"TRAMONTINA"Role: Copywriter
+ Bill Queiroga
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