Because of the time zone difference, UEFA Champions League matches hit Brazil’s screens right in the middle of work hours, turning office desks into makeshift stadiums. Football fans are always scheming to sneak out and catch the action live. But there’s one day every employee must officially leave the office: Fire Drill Day.
This inspired Heineken to launch a special fire drill service—designed not to save lives, but to get fans out of the office directly to the nearest bar during crucial UCL matches.
It’s a win-win: fans catch the live game, and bars amp up the excitement—and their sales. Who says work and football don’t mix?
This inspired Heineken to launch a special fire drill service—designed not to save lives, but to get fans out of the office directly to the nearest bar during crucial UCL matches.
It’s a win-win: fans catch the live game, and bars amp up the excitement—and their sales. Who says work and football don’t mix?
UCL FIRE DRILL
Helping fans to escape from the office during UCL matches.Role: Executive Creative Director
Creative Team Greg Kickow, Yan Prado, Leone Damião, João Eustachio, Gabriel Santos
