Alex Adati™
The Brazilian Football National Team is the successful national football team in the world. We won 5 World Cups and gifted the world with stars like Ronaldo, Ronaldinho, Pelé, Romário, Roberto Carlos. But after being defeated 7x1 in a World Cup at home, our pride was destroyed. For the first time in history, Brazilians were ashamed of wearing the yellow jersey.

To launch the 2018 World Cup Brazilian National Team jersey,  we needed a movement to reignite the fire of Brazilian footballing passion. So, we created a new expression to define  how we play football: Brasileiragem = Brasileiro (Brazilian) + Boleiragem (The baller’s lifestyle). Then we created a massive campaign celebrating “brasileiragem” with football stars, pop icons, and music artists. Even the legend Ronaldo was invited to remake a famous scene from the iconic Nike Commercial “airport” from 1998.  

"VAI NA BRASILEIRAGEM"

"NIKE"


Role : Copywriter 
+ Bruno Oppido, Raphael Taira, Renato Migrone.

Ciclope Festival - 1 Gold + 3 Silvers
YouTube Ads Leaderboard 2018
23 million views

CCSP Gold Star + In Book

alexadati.com
São Paulo, Brazil.